Aurora World, CARD.com, Harland Clarke, PersonalizationMall, Retail Centric Marketing and Zazzle Reaffirmed as Valued Precious Moments™ Licensing Partners
NEW YORK (February 12, 2020) – Loyal licensees remain a foundation on which Precious Moments continues to build its growing licensing program. Precious Moments, Inc. recently renewed several long-time licensees, demonstrating that the licensing strategy remains firmly connected to a loyal fan base and the many strong partners who have been with the brand for years. These renewals come amid a burst of fresh activity and industry “buzz,” including the addition of several new licensees, creation of new themes and variations, growth into new product categories and expansion of retail exposure and product placement, that have happened within just the last fifteen months.
“Precious Moments holds an important place in consumers’ hearts and minds and we are pleased to reaffirm these partnerships with valued licensees who have long recognized the unique appeal and value of the brand and helped get the licensing program to where we are today,” says Carole Postal, President of Spotlight Licensing and Brand Management.
Recent licensing agreement renewals include:
• Aurora World, Inc. continues as licensee for Precious Moments plush and soft dolls.
• Card Corporation (CARD.com) renewed rights to market Precious Moments prepaid re-loadable credit and debit cards, and prepaid gift cards.
• Harland Clarke has extended its rights to produce Precious Moments checks and checkbook covers.
• PersonalizationMall.com, LLC will continue to offer Precious Moments designs for shoppers to choose when personalizing and creating a wide range of unique, personalized gifts.
• Retail Centric Marketing renewed its rights to use Precious Moments artwork for coloring/activity books.
• Zazzle, Inc. (Zazzle.com) renewed its Precious Moments license for Print-on-demand applications.
“These licensees have been an integral part of building and maintaining our evergreen brand and we are thrilled to be able to continue partnering with all of them to continue creating exciting new products for Precious Moments fans to enjoy,” says Shehnaz Safiuddin, Vice President, Product and Marketing for Precious Moments, Inc.
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About Precious Moments
Precious Moments, Inc., headquartered in Carthage, Missouri, is the licensing division of Precious Moments Family of Companies. During its over 40-year history, Precious Moments has grown to become the cherished brand for life’s memorable moments. Precious Moments licenses its brand to well-known consumer products companies. Precious Moments items are available worldwide in gift, specialty, mass market, chain drug, department stores, Christian bookstores, and through online retailers. Visit www.PreciousMoments.com for more information.
About Aurora World
Established in 1981, Aurora World is a global leader in plush toys and high-quality gift products, and a respected leader in the character and content industry. Aurora World offers an extensive range of branded and licensed plush products for children and adults. The company sells its product lines via a wide variety of retailers including major hospitals, department stores and high-end toy and gift stores. Aurora World is known in the industry for its incredibly high-quality, fun and attractive products. In growing efforts to manufacture sustainable products, in 2019 Aurora World USA saved over 150 million plastic bottles. In addition, Aurora World owns its manufacturing facilities and prides itself in its expansive distribution resources and in-house research and development team.
About CARD.com
CARD Corporation is a leader in U.S. challenger banking and lifestyle-branded mobile banking cards. The company expertly crafts financial products that speak to the passions of customers while providing a banking solution that fits seamlessly into today’s mobile lifestyles. CARD.com offers 8,000 personalized card designs. For more information visit www.card.com.
About Harland Clarke
Harland Clarke is a leading provider of customer engagement solutions that help connect businesses and people how, when, and where it matters. The company offers payment tools such as checks and cards; and marketing services such as deposit and loan acquisition programs, digital marketing, performance analytics and promotional products for businesses. It deploys these solutions holistically, across print, phone, and digital channels, ensuring that the customers of its world-class client base enjoy a consistently superior experience. For more information, visit www.harlandclarke.com or follow Harland Clarke on LinkedIn and on Twitter @HarlandClarke
About Personalization Mall
PersonalizationMall.com, LLC was founded in 1998 with headquarters located in Burr Ridge, Illinois. Its goal is to serve customers by making personalized gift buying quick and easy. The company’s revolutionary preview technology takes the guess work out of personalization, by allowing shoppers to see what their gift will look like, personalized with their details, before they buy it. Their state of the art technology and production facilities deliver best-in-class delivery times and quality products.
About Retail Centric Marketing
Retail Centric Marketing, under the brand Dreamtivity, is a manufacturer of innovative arts & crafts products for retail.
About Zazzle
Zazzle is the world’s leading online destination empowering people to customize products and designs. Its proprietary technology connects consumers, designers, manufacturers and major brands to customize and make anything imaginable. Zazzle’s rapidly expanding product base of over 100 different categories includes everything from apparel and accessories, invitations, art, home goods, office supplies, electronics, and custom gifts. Zazzle provides tools to design digital and physical products, coupled with content and images for inspiration. Upon creation, products and designs are instantly and accurately visualized on the site and offered in the Zazzle marketplace. When ordered, products are made on-demand, typically within 24 hours. For the latest, visit www.zazzle.com.
About Spotlight Licensing
Spotlight Licensing and Brand Management, Inc. (spotlightlicensing.com) is a New York City based boutique licensing agency specializing in representation of Entertainment, Art/Design, Digital properties and Character Brands including BOO The World’s Cutest Dog, Call the Midwife, Downton Abbey, ELMER the Patchwork Elephant, Imperial War Museums (IWM), The Last Kingdom, Little House on the Prairie, Precious Moments, and more.