Creative. Resourceful. Dynamic. Results-Oriented.
The industry source for expertise in brand, character, and entertainment licensing.
Spotlight Licensing is a full-service, New York City based, boutique licensing agency dedicated to delivering results with unmatched integrity, experience, and standards of excellence, as well as the highest level of client service. We deliver strategic, and innovative solutions and have earned a reputation for successfully extending licensing programs beyond traditional product categories by expanding into inspired product lines and retail programs based on each brand’s unique DNA.
Our Team
Carole Postal, President 
Carole is known for her entertainment experience, trend licensing acumen, fashion branding and retail expertise. Prior to founding Spotlight Licensing, Carole founded CopCorp Licensing, over 23 years ago and co-founded Knockout Licensing in 2012. Under Carole’s leadership, thanks to her 14 years representing movie, television and animation programming from Warner Bros, coupled with her fashion brand and entertainment consulting experience, Carole built a reputation within the licensing industry for creating successful branding and licensing programs for trend-licensing non-media based properties including billion-dollar brand Jim Benton’s It’s Happy Bunny and international fashion brand Pink Cookie. More recently, Carole gained industry recognition for innovative and strategic management of leading television/entertainment properties highlighted by huge licensing success with Downton Abbey and Outlander.
Carole is a nine-time LIMA Licensing Excellence Award winner (including 2004 “Art Brand License of the Year” and 2015 “Best Overall Film, Television, or Entertainment Live Action Licensing Program of the Year”). Prior to founding CopCorp Licensing, Carole served as Vice President of Sales, Marketing and Licensing for the Americas for the Children’s Television Workshop (now called Sesame Workshop). Carole is on the Board of Directors for the non-profit organization Delivering Good. She also served as an Officer and on the Board of Directors for LIMA, the licensing industry trade association, for over 15 years.
Jodi Gottlieb, Senior Vice President
As Senior Vice President, Jodi is responsible for overseeing a wide range of essential internal and external agency functions. Jodi is well-known and widely respected in the industry for her keen eye for detail and a commitment to quality seen in her work managing Spotlight clients, licensees, and vendors. One of Jodi’s key responsibilities is soliciting new manufacturing and retail partners and working with those partners and attorneys to generate and negotiate contracts. Once partners are on board, Jodi works with them to develop and implement strategic brand initiatives as well as licensee and retailer merchandising initiatives. Jodi is the primary contact for product development and approvals and, in that role, monitors licensee adherence to quality, copyright, and style guide standards. Jodi plays a hands-on role in tracking, collecting and reporting royalties on a global basis and is instrumental in projections, audits and other financial matters. Jodi supervises booth design, logistics and other aspects of the agency’s presence and presentation of client properties at industry trade shows, retailer expos, client /agency presentations, and other industry-related events across the country and around the world.
Jodi’s prior experience in the licensing industry includes work as the licensing liaison at Blitzz International where licenses were held with The Walt Disney Company, Warner Bros., Nickelodeon, and The Coca-Cola Company, among others. Before joining Blitzz, Jodi was a buyer for licensed products and accessories for five years. In addition to her work on behalf of Spotlight, Jodi holds a leadership role in an animal rescue organization where she is dedicated to pet adoption and takes unwanted, abandoned, abused, or stray pets and attempts to find suitable homes for them.
Ken Wong, Director of Marketing
Ken is an award-winning marketing communications professional with more than 20 years experience planning and executing successful public relations, advertising, and marketing programs. As Director of Marketing, Ken oversees Spotlight’s publicity and marketing efforts; is responsible for graphic design and copy writing for all of the agency’s sales materials, presentations, and graphics and keeping licensees as well as partner retailers apprised of marketing, advertising, promotional and licensing activities related to client properties.
Prior to his work in the licensing industry, Ken ran his own PR firm after previously honing his craft at global agencies Burson-Marsteller and GCI among others. Ken is a freelance writer and self-published cartoonist. He has served as a Guest Curator and past President (2005-07) at the nonprofit Museum of Comic and Cartoon Art (MoCCA) in New York City. He is a graduate of Brown University.
Bob Connell, Chief Financial Officer
Scott Zelniker, UBS, Financial Advisor
Paul Brachle, Auditor
Linda Victor, Esq.
Philanthropy
Spotlight Licensing President Carole Postal is proud to serve as an Executive Board member for Delivering Good and to Co-Chair the organization’s annual Women of Inspiration Luncheon.
Since 1985, Delivering Good has been providing new merchandise to people impacted by poverty and tragedy around the world. As a 501(c)(3) tax-exempt nonprofit organization, Delivering Good works directly with hundreds of companies in the fashion, home and children’s industries to distribute new products – such as apparel, accessories, shoes, home furnishings, toys, books, cribs and other items – to more than 1,000 charitable organizations across the United States and the world. With over $1.8 billion of donated product to date, Delivering Good provides hope, dignity and self-esteem to families and individuals facing daily challenges and recovering from disasters.
Through her work with Delivering Good, Carole sees many opportunities for those in the licensing industry to support Delivering Good’s mission and to share its impact with companies looking to support community causes and build out CSR (Corporate Social Responsibility) efforts. An efficient nonprofit, Delivering Good continues to be the charity of choice for product donations by hundreds of companies across a variety of industries. For more information, and to learn about how to make donations or get involved, visit www.delivering-good.org.
Spotlight Licensing is a member of Licensing International (formerly known as LIMA), the leading trade organization for the global licensing industry. Carole served as an Officer and on the Board of Directors for LIMA and remains active in the organization by leading Coursework in Licensing Studies (CLS) online webinars. She is a nine-time LIMA Licensing Excellence Award winner (including 2004 “Art Brand License of the Year” and 2015 “Best Overall Film, Television, or Entertainment Live Action Licensing Program of the Year”).
Brands
Anboran is a magical fairytale property created by Ronnie Anderson Jr. when he could not fairy tales featuring people of color to read to his young daughters… and decided to write new and original ones of his own.
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For more than 40 years, Precious Moments, “The World’s Most Recognized Inspirational Brand,” has been reminding people to treasure the people and moments that matter most. With exceptional brand awareness and brand appeal among both religious and secular markets for baby, children, and gifting, Precious Moments is the perfect brand for commemorating special occasions and life’s unforgettable moments with just the right sentiment.
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BOO The World’s Cutest Dog™ is a worldwide social media star with millions and millions of Facebook and Instagram followers. Boo is a licensing sensation with top-selling plush by Gund, puzzles by Buffalo Games, as well as calendars, note cards, collectible figurines, digital Apps, and a wide range of products for fans around the world.
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Bing is a beloved and award-winning animated children’s television series about playful and energetic Bing Bunny and his carer Flop. The series celebrates the noisy, joyful, messy reality of pre-school life in very relatable ways. With gender-neutral appeal, Bing offers real-life learning tools for soft skill development to support growth of young children’s identities, cognition, coping mechanisms and emotional resilience. Part of Cartoonito preschool block airing on Cartoon Network and streaming on HBO Max.
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Little House on the Prairie™ is a classic brand rooted in the stories of an American pioneer family. In print for 80+ years and spanning three generations of fans, Little House on the Prairie appeals to fans of all ages with its message of love, family, community, courage, optimism, joy, and a simpler life.
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Samurai Rabbit: The Usagi Chronicles (Gaumont), a Netflix Original kids & family animated action-comedy series, follows the teenage Rabbit Samurai Yuichi, descendant of the great warrior Miyamoto Usagi on his epic quest to become a true samurai in the futuristic city of Neo Edo. But he isn’t alone! He leads a ragtag team of misfit heroes who help him along the way.
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All Creatures Great & Small (Playground) is a charming and heartfelt British period drama based on the best-selling memoirs of James Herriot, chronicling his life in the 1930’s as a young man who joins a rural veterinary practice in Yorkshire. The popular television series offers viewers a warm and comforting escape to the English countryside with gentle laughs, cozy cottage décor and of course, a variety of animals from large to small. Two seasons available for streaming with at least two more seasons already ordered by PBS Masterpiece.
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Usagi Yojimbo (Usagi Studios Inc.), first published in 1984, is one of the longest-running, independent, serialized comic book series in existence. Featuring the award-winning work of Stan Sakai as the sole creator, author, and artist of the comics series, Usagi Yojimbo tells the epic saga of a rabbit ronin named Miyamoto Usagi, a samurai rabbit living in feudal Japan. Miyamoto Usagi and other Usagi Yojimbo characters have appeared in comics, in trade paperback collections, as toys, in video games, on apparel, on television (as a guest of the Teenage Mutant Ninja Turtles), and are now available for even broader licensing.”
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