Innovent Inc. (www.innoventinc.com) is looking forward tothe “many changes ahead” now that it has been granted the rights to produce Precious Moments branded baby diapers and wet wipes.
“Precious Moments is known as a comforting and caring brand which makes it a perfect branding partner for our products,” says Daryl Asato, VP of Sales & Marketing for Innovent Inc. “We at Innovent Inc. pride ourselves on quality values such as comfort, gentleness, purity, and caring for precious little ones that are very important to all. We produce products that our own families willuse with confidence.”
In a deal brokered by Spotlight Licensing and Brand Management on behalf of Precious Moments, Inc., Precious Moments diapers and wipes will be marketed to consumers as part of Innovent’s new Cooshkins™ line of comfortable Ultra Soft Diapers and gentle Pure Water BabyWipes. This is the first licensing deal for Innovent Inc. – a family-owned company producing high quality personal care and child/baby care products.
“Innovent impressed us with their dedication to applying new technologies to baby care as well as their enthusiasm for creating new products and packaging inspired by the Precious Moments brandand characters,” says Spotlight Licensing President Carole Postal. “Precious Moments has proven itself as a great brand for baby products and we are excited to be working with Innovent to make sure Precious Moments is at the forefront of advances in key baby care product categories.”
“Precious Moments already enjoys a strong association with major life events such as birth andbaptism, so we are very pleased that Innovent’s Precious Moments diapers and wipes will allow us to also be there for parents, grandparents and caregivers during those precious every day babymoments,” says Elisa McDermott, Vice President of Sales & Licensing for Precious Moments, Inc.
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About Precious Moments
Precious Moments, Inc., headquartered in Elgin, Illinois, is the licensing division of The Precious Moments Family of Companies, headquartered in Carthage, Missouri. During its 40-year history, Precious Moments has grown to become the world’s most recognized inspirational brand. Precious Moments licenses its brand to well-known consumer products companies including The Bradford Exchange, Thomas Nelson, Aurora Gift, Zazzle, Sourcebooks, and more. Precious Moments items are available worldwide in gift, specialty, mass market, chain drug, department stores, Christian bookstores, and through online retailers. For more information, visit www.PreciousMoments.com.
About Innovent Inc.
Innovent Inc., based in Newport Beach, California, is a family-owned and professionally-managed company of quality personal care and child/baby care products. Its branded wet wipes and other products reach out to retail consumers nationally as well as globally.
About Spotlight Licensing
Spotlight Licensing and Brand Management, Inc. (spotlightlicensing.com) is a New York City based boutique licensing agency specializing in representation of Entertainment, Art/Design, and Digital properties as well as Corporate and Character Brands including BOO The World’s Cutest Dog, The Country Diary of anEdwardian Lady, Downton Abbey, The Great British Baking Show, Imperial War Museums (IWM), LittleHouse on the Prairie, The Ollie & Moon Show, Precious Moments, Sir John Soane’s Museum, The Last Kingdom, Vera, Victoria, Watership Down, and more. As agency president, Carole Postal brings extensive industry experience, trend licensing acumen, and retail expertise to Spotlight Licensing. Prior to founding Spotlight Licensing, Carole ran CopCorp Licensing and Knockout Licensing.