Agency Enlists Alex Meisel & Co. to Assist
Spotlight Licensing and Brand Management President Carole Postal is looking forward to putting in a good word on behalf of a classic brand known for its uplifting messaging as her agency launches a significant new phase of licensing forPrecious Moments, the world’s most recognized inspirational brand.
Precious Moments, Inc., has appointed Spotlight Licensing to represent the company’s well- known inspirational brand for merchandise licensing across the U.S. and Canada. Spotlight Licensing assumes responsibility for coordinating the efforts of select existing Precious Moments licensees while strategically expanding the program into additional product categories.
Steve Kosmalski, President and Chief Executive Officer of Precious Moments, Inc., says,“Precious Moments has been a best-selling brand at retail since its launch in 1978 and we are entrusting the Spotlight Licensing team with the important mission of bringing our timeless and uplifting messaging and sweet, distinctive characters to a wide range of new products that will delight our many devoted collectors and attract even more new fans.”
In announcing her agency’s appointment, Postal was pleased to reveal that her agency has engaged licensing industry veteran Alex Meisel of Alex Meisel & Co., LLC to work with Spotlight Licensing on the Precious Moments licensing program.
“We’re honored to be working with such an iconic and beloved brand,” says Postal. “We know Precious Moments has been a meaningful part of so many homes and families over the decades– offering uplifting messages and everyday reminders everyone can appreciate – and we look forward to helping to bring that kind of inspiration into even more lives.”
Both Precious Moments (booth G108) and Spotlight Licensing (booth E128) will be featuring the brand at the Licensing Expo held May 22-24 in Las Vegas.
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About Precious Moments
Precious Moments, Inc., headquartered in Elgin, Illinois, is the licensing division of The Precious Moments Family of Companies, headquartered in Carthage, Missouri. During its 40-year history, Precious Moments has grown to become the world’s most recognized inspirational brand. Precious Moments licenses its brand to well-known consumer products companies including The Bradford Exchange, Thomas Nelson, Aurora Gift, Zazzle, Sourcebooks, and more. Precious Moments items are available worldwide in gift, specialty, mass market, chain drug, department stores, Christian bookstores, and through online retailers. For more information, visit www.PreciousMoments.com.
About Spotlight Licensing
Spotlight Licensing and Brand Management, Inc. (spotlightlicensing.com) is a New York City based boutique licensing agency specializing in representation of Entertainment, Art/Design, and Digital properties as well as Corporate and Character Brands including BOO The World’s Cutest Dog, The Country Diary of an Edwardian Lady, Downton Abbey, The Great British Baking Show, Imperial War Museums (IWM), Little House on the Prairie, The Ollie & Moon Show, Precious Moments, SirJohn Soane’s Museum, Vera, Victoria, Watership Down, and more. As agency president, Carole Postal brings extensive industry experience, trend licensing acumen, and retail expertise to Spotlight Licensing. Prior to founding Spotlight Licensing, Carole ran CopCorp Licensing and Knockout Licensing.Agency Enlist Alex Meisel & Co. to Assist.